Accepted Misfits

Ugly Produce Gains Status




CLFortin/Shutterstock.com

Due to customer requests and petitions, more stores are beginning to stock the one in five pieces of produce that never made the cut before due to quirky shapes or other blemishes. Often, these are displayed next to their better-looking, more expensive counterparts to give consumers an eco-friendly choice. The 133 billion pounds worth of misshapen or scarred fruits and vegetables annually plowed under, buried in a landfill or fed to livestock is sharply at odds with the reality that 48 million Americans face food insecurity.

Whole Foods Market created a pilot program in some of its California stores, testing sales in April 2016 with Imperfect Produce, a service that delivers to homes. Walmart brought weather-blemished apples to 300 of its Florida stores to kick off their imperfect role in the movement. Five Pittsburgh Giant Eagle stores call their program Produce with Personality, and focus on navel oranges, russet potatoes, peppers and apples. Fourteen Hannaford stores in Albany, New York, offer the Misfits line, while donating unsold produce to local nonprofits. Hy-Vee’s 242 stores, located in eight central states, rolled out the Misfits last December.


For more information, visit EndFoodWaste.org.


This article appears in the August 2017 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Fight Back Naturally When Allergies Put the Bite on Pets

Because they’re built lower to the ground, our dogs and cats can pick up seasonal allergens on fur from grass, weeds, pollen, lawn chemicals and fleas.

Saving a Drop to Drink

Fresh water supplies are dwindling globally, including in the U.S., yet we can do things on a personal level to help hold onto this finite resource.

Air Care for Kids

Kids are especially sensitive to the pollen, chemicals, dust mites, mold and pet dander that cause allergies, but simple strategies can keep these culprits in check.

Meditation and Music Slow Cellular Aging

Doing a chanting meditation or listening to classical music 12 minutes a day for three months altered biomarkers associated with cellular aging and Alzheimer’s disease in adults with early memory loss.

Vegetables and Orange Juice Protect Memory

A Harvard study of 27,842 older male health professionals found those that ate the most vegetables and drank the most orange juice suffered less memory loss over a span of two decades.

Add your comment: